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Food and Bioactives - Tauranga Business Case

Horticulture, value-added food production, aquaculture and bioactives

The Tauranga and Bay of Plenty region have an exceptional growing climate, making them perfect for horticulture and agriculture as well as aquaculture and fishing. Innovative businesses have added value to these industries through further production and processing. Tauranga is known as one of the country’s top food production regions and a significant exporter of high quality food products.

The Bay of Plenty food industry currently employs more than 9,000 people and has sales of more than $6,020 million per annum, of which over $500 million is for food processing alone. In recent years the industry has grown by 17.5 per cent in value of sales, 10 per cent in employment and 49 per cent in exports.

Aquaculture has been identified as a key sector for growth in the wider Bay of Plenty. Research by Environment Bay of Plenty found local waters among the most productive in New Zealand. It has been estimated the Bay of Plenty aquaculture industry has the potential to reach $250 million in export sales by 2025.

Tauranga is becoming a developing hub for food manufacturers and there are many R&D opportunities with research organisations and other local food production businesses. A horticultural innovation cluster has been set up at Te Puna, with businesses joining forces to work on R&D projects and strategies to maximise export potential of their food products.