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Case Studies

Farmer Autovillage

Peter Farmer established Farmer Autovillage 20 years ago. It is now the largest automotive company in the Bay of Plenty and the largest single site dealership in the country.

Peter has seen significant economic and population growth in the region over his 20 years in business and attributes this to Tauranga’s stable business environment. He is a strong advocate for business development and growth and was a founding director of Priority One.

Peter unashamedly calls Tauranga a ‘slice of paradise’ and shares why there is no better place in the Pacific that he would live. Peter Farmer talks passionately about attracting new businesses to Tauranga.