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Case Studies

Chaos & Harmony

Rebecca Anderson, Lead Designer and Managing Director of Chaos & Harmony has always held a passion for shoes and design and grew up wanting to own her own business. After living in Italy and studying at the Instituo Europeo di Design, Rebecca moved back to Tauranga and established Chaos & Harmony in 2008. Her first collection was sold to New Zealand and Australian wholesalers and arrived on the market in 2009. Since then, Chaos & Harmony, has firmly established itself as a lively, spontaneous and expressive designer shoe brand. She believes shoes are like works of art and this combined with her ever-changing, unique, personal style and inspiration from travel, culture and conversations, is the basis for each collection. Rebecca has plans to forcefully expand further into the Australian and Asian markets in the near future and expand their online offering.

Rebecca Anderson values the creative networks in Tauranga and the ability to surround herself with talented individuals. Rebecca talks about establishing and running a successful international business from Tauranga and the balance she is able to achieve.